The name ‘Duck and Cover’ comes from a term used in a 1950’s U.S Government public information film as a ‘survival technique’ in the event of a nuclear attack. Today, their distinctive collection takes inspiration from the utilitarian nature of the military with its bold and direct approach, and the need for survival in our modern industrial world. Duck and Cover Eyewear is a contemporary and urban range designed to be "ready for anything." The Duck and Cover brand is about Confidence, Comfort and Control.
The Duck and Cover eyewear collection keeps true to the spirit, by being straight to the point, bold with special attention to detailing. Branding on both temples and end tips with cross hatch detail on side temples features widely, functional eye shapes which promote confidence and comfort. Colour used only where necessary as an accent, graphite, steel, utilitarian attention to detail. The collection faithfully portrays the brand message Duck and Cover ready for anything. The brand positioning is extensive, not retro but urban, as happy on the street as in the office, straight to the point.