The UVEX brand (uv-ex = ultraviolet excluded) was first introduced in the 1960s by Rainer Winter, managing director of UVEX Winter Holding Ding GmbH and Co. KG, based in Fürth, Germany, for a line of sunglasses. UVEX sports products extended from mid-seventies onwards to include the safety division. As a result, in the Western Hempishere (North, Central and South America) the UVEX brand name related to the safety division is now only used by the Sperian group (part of Honeywell International). UVEX sports products however are distributed by the UVEX group. In Eastern Hemisphere (Europe, Asia, Australia and Africa) the trademark rights for both divisions are still help by the UVEX group (Germany).