This is the collection everyone has been talking about this year. Definitely this seasons must have for any sports fanatic. This brand started out as the energy that give you wings so its no surprise this collection has really taken off (pun intended). It’s the first ever sunglasses and glasses line from Red Bull which was debuted at the eyewear shows earlier this year. They have used their background in sponsoring extreme sports competition and then dominating the Formula 1 track with their Infiniti Red Bull Racing and applied the same high technological designs, sporty and unique construction to their collection of eyewear.
When designing their prescription glasses, Red bull went back to basics taking their ideals of how to create glasses as both masterworks of science and craftsmanship. So they paired their comprehensive knowledge of innovative materials with there zeitgeist designs. Have a look at the full glasses range of glasses here:
Red Bulls sunglasses fall into three overlapping categories, High Tech, Life-tech and Sports-Tech. In their High Tech collection they followed the Formular 1 motto to a T, “The more innovative the material is, the greater the success” inspired by the high-performance machines, the mens collection was designed with exacting technical standards and bold form such as IMOLA and MONZA.
The Life-Tech collection offers the highest levels of comfort in conjunction with innovation materials. The extreme lightness of the models is paramount and comes with clear flowing lines, dimensional stability and a straightforward design, resulting in a ideal collection for sporty lifestyle men passionate about clear minimalist design. Have a look at the RBR-181 and RBR 196 sunglasses designs They are good examples that take the classic aviator look, modernise it and make it easy to wear.
The Sports-Tech collection offers a sporty and at the same time colourful collection specially developed for the sporty fun racer. Sunglasses such as ESTO and GRIP embody this, whilst sunglasses such as DYNA mix fun colours with interesting design. But the creme de la creme of the collection is the XMP (Xtreme Matrix Polymer_ segment). The world’s most advance thermoplastic from Formula 1 was transferred to their eyewear collection and offers Red Bulls creative arrangements of colours and pairs them with necessary features such as extreme lightness and flexibility - everything the modern sportsman needs.
Many of the sunglasses come with NXT lenses. This material was first developed for and by the US military creating an extremely strong lens. Perfect for contact and high adrenaline sports. They have borrowed materials from F1 creating extreme lightness and flexibility in their collection whilst injecting Red Bull’s sense of fun and colour into the design. Their collections range from sports to high tech to lifestyle from sunglasses to optical frames to goggles. An eyewear collection to suit every part of your life.